Read the Marketer's guide to TV and video advertising
The way we watch TV has fundamentally changed. The popularity of on-demand and over-the-top streaming services, the proliferation of devices, and the availability of more high-quality content means that we're able to watch wherever, whenever, and however we want.
Check out our recently published Marketer's guide to TV and video advertising to learn what TV and video viewing behavior looks like in today's world and get recommendations for how to apply data and automated technology to reach viewing audiences more effectively.
See how you can start improving your brand campaigns to better reach your audiences across devices and channels. Check out our 10 tips for building better brand campaigns with DoubleClick.
We sat down with Bob Arnold from the Google Media Lab to learn what the team responsible for Google's brand marketing campaigns is planning for 2018. Check out the article for his insights.
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