Hey Rudy, YouTube's Head of Culture & Trends reveals what you learn from early viral videos

Kevin Allocca breaks down early videos that inspired today's trends

View in 2: How the Spirit of Early Viral Videos Lives On Featuring Kevin Allocca, YouTube's Head of Culture & Trends The early days of YouTube were filled with amusing videos of everyday life, from a typical day at the zoo to a little boy whose brother Charlie bit his finger. And we connected to these simple videos because they were so personal. In this episode, we'll dig into how the popularity of ordinary moments has become central to YouTube's unique environment and transformed entertainment and self-expression. What does this mean for brands? Some of the most effective creative content leans into a raw authenticity that helps its viewers share in the human experience.   Here's what everyone's watching on YouTube this week.   Nothing Compares 2 Prince: The superstar's estate just released a never-before-seen recording of this megahit 3,498,040 views   Everyone's watching Ariana Grande's trippy new video for "No Tears Left to Cry" 42,039,569 views The Ladylike gals take old-fashioned hoop skirts for a spin 2,093,422 views   Cuteness alert! Royal family fans tuned in to this livestream as they anxiously awaited William and Kate exit the hospital with baby #3 (fast-forward to 3:08!) 129,012 views   One last thing: Cleaning videos are officially a thing   Need some inspiration to get started on your spring cleaning? Wish granted! Speed-cleaning videos are making organizing and sanitizing appealing to everyone by showing how to break big messes into smaller tasks. While these videos have numerous names (Clean With Me, Speed Cleaning, Cleaning Motivation!), they all follow the same format: creators film themselves cleaning up their cars, houses, desks, closets, beauty collections, or even dog houses. Just watching content creators declutter makes viewers feel calm and eager to implement the same tips and tricks in their own lives! And believe it or not, these videos aren't niche. Mainstream vlogs like Refinery29 and Sprinkleofglitter have started taking part in the YouTube cleaning craze, too. 181,998 views Did someone forward this newsletter to you? Want to see it again next week? Subscribe to Re:View Let's keep things social.   © 2018 YouTube LLC 901 Cherry Ave, San Bruno, CA 94066   This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may unsubscribe or manage your preferences.