3 ways Domino's responded to consumer demands for friction-free experiences
As mobile use exploded, Domino's customers began to expect faster and more frictionless ways to place their orders. The brand's solution: technology. Small-scale testing and shared goals between departments proved to be part of its recipe for success.
Why Domino's Delivers More Than 15 Ways to Order Pizza
As mobile use exploded, Domino's customers began to expect faster and more frictionless ways to place their orders. The brand's solution: technology. Small-scale testing and shared goals between departments proved to be part of its recipe for success.
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