"[A] website without visitors is like a ship lost in the horizon."
― Dr. Christopher Dayagdag, CEO of Marketlink Web Solutions Inc.
The Internet is revolutionary because it gives everyone who has access to it an equal voice. As beautiful as that is, that also means that people can write whatever they want and fake news can spread like wildfire. This is exactly how some of the Web's biggest myths have been born.
Other myths, however, are not necessarily born out of falsehoods but created from truths that became antiquated. And this is what many small business owners battle within the realm of SEO.
SEO changes so rapidly that it can be hard for anyone other than full-time marketers to remain current on the leading practices. If business owners aren't diligent in their SEO research, there's a great chance they will apply outmoded ideas and tactics to their efforts; this can be destructive for a site's rankings, and for a business as a whole |
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