Integrating data strategy, teams and technology for marketing success
New research from Econsultancy, in partnership with Google, shows how leading marketers are breaking away from the pack. They say two things are crucial to success: support from the top and a clear data and analytics strategy. Read the report to learn how these leaders have built successful data-driven cultures.
Learn how Office Depot used Conversions API to combine online and in-store data to see what online behaviors lead to offline sales. With better insights to guide creative and programmatic strategies, they could attribute a 44% increase in purchases to their video ad campaigns.
SF Travel combined Sojern's rich traveler targeting and DoubleClick's programmatic native ads to inspire travelers to book a trip. The approach was a major success, leading to a 1662% rise in hotel bookings and a remarkable 92% drop in cost-per-acquisition.
This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional communications or newsletters from DoubleClick Media and Creative. If you do not wish to receive such emails in the future, unsubscribe or update your preferences.
No comments:
Post a Comment