Here's the strange thing about Facebook:
It's still one of the most popular social networks, despite reports about an incremental decline from groups of users, like those aged 35-44.
After all, it still has at least 1.86 billion active users monthly. Plus, it's expected to grow by tens of millions of new users in the next four years. That's not the strange part, though. Here's what's really strange:
Despite these facts, Facebook's organic reach, or its ability to get you visibility without paying a cent, is pathetically poor.
This means the followers you do have aren't likely to see the content you post there. This has led lots of marketers to wonder if they should shut down their business page and delete their account.
It's not all over for this old standby of social media yet, though. You can definitely get noticed.
So, how do you get seen and heard on Facebook? |
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