Hey Rudy, YouTube tips on formatting for the small(er) screen
Here's what everyone's watching on YouTube.
A lot's been happening on YouTube, are you keeping up? Can you tell us what W.O.A.T stands for? Or, which hit Disney movie is heading to Broadway? Let's play Deja:View and see if you're right!
Are you ready for the solar eclipse??
160,030 views
(Not) Your stereotypical high school dance battle
474,940 views
How to put a kid to bed: "This one's called the tired dad"
155,409 views
SNL Weekend Update gets a call from Anthony Scaramucci
2,270,791 views
View in 2: Mobile formatting and destruction trends
It used to be all about formatting for the TV screen, but now things have gotten a lot smaller...and vertical! Formatting your ads for mobile devices is important, especially since more than half of all YouTube views are done on the small screen (YouTube Internal Data, April 2016). And speaking of phones, ever seen one put in a blender? Destruction videos are (literally) crushing it on YouTube by showing us the insides of everything from bowling balls and sneakers to laptops. Aside from being fun, this trend gives advertisers a unique way to show off their product.
0 views
Ads That...Love Those Summer Flicks
It's summer, summer, summertime and that means we're popping popcorn and heading to the movies. From Gru (of Despicable Me fame) signing up for 23andMe to Spider-Man's driving test with Audi to George Clooney's cinematic journey for Nespresso coffee, here are some of the ads that love those summer flicks.
One Last Thing: IKEA ASMR
IKEA's new ad wants to help you relax. Developed with Ogilvy, IKEA is showcasing its back-to-school products through an ASMR video—the process of making soothing sounds using repetitive motions. In this Adweek article, the brains behind the project discuss how their extensive research of this YouTube mega trend allowed them to create a video that delivers their product benefits in a pleasant, calming way, "something a TV spot or print ad doesn't always succeed at."
184,299 views
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