Hey Rudy, marketing advice from the brains behind Hyundai's most engaging ads

Ads That...Don't Take Themselves Too Seriously   Curated by: Monique Kumpis & Jennifer Lim Brand Marketing & Advertising Hyundai Beyond showcasing your brand's personality, humor in advertising can be a great tool to engage and delight your audiences. Hyundai Sonata's 'Duet' campaign adds a dose of comedy to many drivers' biggest frustration: the morning commute. And while a car can't change your crazy rush hour journey, the new Sonata was designed to make it as enjoyable as possible. "Employing humor to capture viewer attention, instead of just listing features, this video significantly outperformed our competitive benchmarks, earning 3.5M views." — Monique Kumpis, Senior Group Manager, Brand Marketing & Advertising "In the digital and social space we knew YouTube would deliver great engagement for this campaign because of the importance of the song in the creative. In other channels that are more scroll than search based, people tend to watch video without audio." — Jennifer Lim, Manager, Digital & Social Media Marketing Here's what everyone's watching on YouTube. A lot's been happening on YouTube, are you keeping up? Do you remember what gift Anthony Scaramucci presented to Colbert on the Late Show? Or which brand used Lady Gaga for its back-to-school ad? Let's play Deja:View and see if you're right! An exclusive interview with McGregor on his YouTube channel covers what he actually thought of the fight with Floyd Mayweather 4,500,626 views   Training like McGregor leaves one YouTuber crawling on the floor 295,152 views Whitney Port from the Hills shares her very personal experience with breastfeeding 204,673 views   View from the "eye" of Hurricane Harvey (140+ mph winds) 589,602 views   One last thing: Now that's a tip!   Despite what his name might suggest, Mr.Beast's videos make us feel all warm and fuzzy inside. With the theme of giving money away to strangers, his videos capture the unscripted, real-time reactions of the people he tips. Like this one where he tipped pizza delivery guys $10,000. It already has 5 million views and counting! 5,273,492 views Did someone forward this newsletter to you? Want to see it again next week? Subscribe to Re:View Let's keep things social.   © 2017 YouTube LLC 901 Cherry Ave, San Bruno, CA 94066   This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may unsubscribe or manage your preferences.