"Marketing on social media takes finding your niche and building a relationship there. Trying to reach a broad audience will fail." – Nick Leffler, owner of Exprance
When a person makes a grand leap of faith to becoming a business owner, they are not just entering the organizational world; they are committing to the marketing industry as well. It can be hard for a first time owner to know where to begin in the world of marketing; there's SEO, content, e-mail, and a variety of other methods.
Social media, however, is likely the most obvious and most fruitful option.
Despite this, a 2015 Clutch survey found that only 53 percent of small business are actively leveraging social media. As for the other 47 percent, they believe that resources like time and energy are too sparse for social media to do them any good. |
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