| | People are spending more of their time on video-on-demand platforms, but research from Nielsen suggests that only a portion of the marketing dollars spent there goes toward reaching a relevant audience. Anheuser-Busch's Lime-A-Rita turned to contextual advertising—the practice of developing contextually targeted, hyper-relevant ads—to solve this problem that they themselves faced, and came away with a lesson for all brands: The more your ad seamlessly blends into someone's viewing context, the more engaging and effective it will be. | | | | |
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