Wednesday, October 18, 2017

Hey Rudy, Top video picks from VP at Horizon Media and September’s Ads Leaderboard

What record is he breaking?

YouTube Picks by a DIY-er

Curated by Alex Stone | VP of Digital Investment, Horizon Media
YouTube Picks by a DIY-er

When I became a first time home owner and moved to the suburbs last year, I found myself in the middle of a lot of home improvement and parenting-related DIY projects. I used some videos on YouTube as a guide for small, but very important, tasks, such as "How to install a car seat without a base." These videos helped me follow along with complicated projects – from installing a garage door to trimming a tree – and ultimately complete everything successfully! I've found a range of different channels useful, and generally seek out home improvement DIY videos by checking out their relevance, view counts, and positive comments.

It's no surprise that 93% of millennials go to YouTube to learn how to do something (Google/Ipsos Connect, September 2016). We'll continue to invite friends from the advertising community to guest curate YouTube Picks.

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Here are the videos and online trends everyone's watching on YouTube.

 
YouTube Deja:View

A lot's been happening on YouTube, are you keeping up? Do you know what secret Miley Cyrus revealed on Carpool Karaoke? How about which famous movie cast reunited to help victims of the Las Vegas tragedy? Let's play Deja:View and see if you're right!

0 views

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YouTube Ads Leaderboard: The Best of September

YouTube Ads Leaderboard: The Best of September

Creative collaborations between brands and YouTubers are a great way to stand out. Ray Liotta plays KFC's new (highly conflicted) Colonel Sanders and HP teams up with WhatsUpMoms in a hilarious printer ad. Other top performers include GEICO's observance of the greatest triangle solo of all time and a new ad that shows us what life is like with a Bud Light vendor always by your side.

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One last thing: Demi Lovato!

 
One last thing:  Demi Lovato!

Demi Lovato: Simply Complicated is a full length YouTube Original documentary that gives a personal and intimate look into Demi Lovato's life as not only a regular 25 year old, but also one of the biggest pop stars in the world. To know Demi best, you have to understand all that she has been through and overcome. And this documentary includes never before told stories that inform the person she is today.

1,026,820 views

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