How YouTube influencers are rewriting the marketing rulebook

Influencers can be powerful brand allies, but these collaborations require an entirely new approach to marketing, according to Carat Global Chief Strategy Officer Sanjay Nazerali.

You can also view this email as a webpage. Just Published Featured from Video How YouTube influencers are rewriting the marketing rulebook One of the most common myths about influencer marketing is that it's exactly the same as a celebrity endorsement. New research from Carat, Google, and Nielsen shows that couldn't be further from the truth. While celebrities are more effective at driving recall, collaborations with YouTube influencers are 4X more effective at driving lift in brand familiarity. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Video content alerts, brought to you by Think with Google. If you don't want to receive an email for Video content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -