Research has shown that companies which maintain an active blog on their website have seen a rise in leads by a whopping 67%. This is exactly why B2B marketers trust ‘content’.
However, the fact is, not everyone has the expertise or the skills to churn out quality content. This is why many companies choose to outsource their content creation to experts. Today, we have many content creation agencies that not only develop content but who also help companies find new audiences through content marketing. In fact, studies by LinkedIn showed that the activity that B2B marketers outsource the most is writing, with 44% of marketers choosing to trust their content needs with industry experts who have years of experience spinning magic out of words.
Trust the wordsmiths
Choosing an external company for your content requirements has some obvious benefits, such as:
1. It allows you to leverage specialisation, expertise and focus
When we talk of expertise in content development, we aren't just talking about someone's ability to write. |
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