The benefits of consolidating media buys on a single platform

Media & Creative Newsletter | March 2018

DoubleClick

You can view this e-mail as a webpage. Media & Creative | March 2018 New research quantifies benefits of Programmatic Guaranteed New research findings from Nielsen and Boston Consulting Group (BCG) quantify the benefits of consolidating traditional tag reservations and open auction buys in a single platform via Programmatic Guaranteed. Advertisers can increase their reach by controlling frequency across both buys, so they get better results. In addition, both advertisers and media owners benefit from a simpler and more efficient workflow. READ THE FULL REPORT HERE Recommended We thought you would like these new articles. Get more from your media: Consolidate buys to maximize reach   Across the 10 campaigns studied, Nielsen found that when brands consolidated their campaigns using Programmatic Guaranteed, they experienced an 11% increase in reach efficiency. That means that for the same impression investment, they reached 11% more unique consumers.   Learn more   Join the webinar: Consolidating ad buys — a winning strategy   Join us to learn how to consolidate your media buys using Programmatic Guaranteed — and start taking advantage of the benefits of managing all display and video buys through a single platform.   Register here   New BCG Research: A Guaranteed Opportunity in Programmatic Advertising   BCG found out that buyers and sellers also save significant time when using Programmatic Guaranteed: from insertion order to billing, agency marketers in the BCG study spent 29% less time on set-up and ongoing management of campaigns compared to traditional reservations. Media owners in the BCG study spent 57% less time on set-up and ongoing management of Programmatic Guaranteed campaigns compared to traditional reservations.   Learn more   Follow DoubleClick Join the conversation about insights from DoubleClick. Received this e-mail from a friend? Subscribe here Looking for more insights? Visit DoubleClick.com © 2018 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043. This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional communications or newsletters from DoubleClick Media and Creative. If you do not wish to receive such emails in the future, unsubscribe or update your preferences. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -