Why you should lean into how-to content in 2018

When you hear "video on demand" you might think entertainment—catching up on late-night shows, music videos, and adorable animal clips.

When you hear "video on demand" you might think entertainment—catching up on late-night shows, music videos, and adorable animal clips. But when we asked our audience why they turn to YouTube, we uncovered something surprising: viewers don't just want to be entertained, they're also hungry for how-to and learning content.

You can also view this email as a webpage. Just Published Featured from Video Why you should lean into how-to content in 2018 When you hear "video on demand" you might think entertainment—catching up on late-night shows, music videos, and adorable animal clips. But when we asked our audience why they turn to YouTube, we uncovered something surprising: viewers don't just want to be entertained, they're also hungry for how-to and learning content. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Video content alerts, brought to you by Think with Google. If you don't want to receive an email for Video content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -