Friday, December 15, 2017

Taking Your Holiday Marketing to the Next Level

Taking Your Holiday Marketing to the Next Level
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December 15 — Issue #2552
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Taking Your Holiday Marketing to the Next Level
A SPN Exclusive Article by Julia McCoy (c) 2017
Content marketing is powerful, but combine it with the holiday season, and it gets amped up to a whole different level.

Think of it like your holiday eggnog.

It's fine on its own, but once you add a little rum and a sprinkle of nutmeg or cinnamon, it becomes Christmas in a glass.
Ramp Up Your Website Traffic
Ramp Up Your Website Traffic
This season, do the same with your content marketing as we close out the year.

Why? Because holiday marketing can have huge impacts for your business:
• Over the last 10 years, the holiday shopping season has experienced an average annual sales increase of 2.5 percent.
• The average shopper purchased about 14 gifts total during the 2016 holidays.
• On average, 20 percent of retailers' total sales for the year comes from the holiday shopping season.
• The biggest days for retail and eCommerce sales in 2016 were December 22 and 23.
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