Protecting publishers with Ads.txt

Stay connected with the latest news on how Google is helping publishers innovate and succeed.

View our web version if this email isn't displaying well. Stay connected with the latest news on how Google is helping publishers innovate and succeed. Received this email from a friend? Subscribe now. Protecting publishers with Ads.txt Advertising should be free of invalid activity — including unauthorized, misrepresented, and fake ad inventory — which diverts revenue from legitimate publishers and tricks marketers into wasting their money. That's why, as of November 8th, Google's advertising platforms have been filtering all unauthorized ad inventory identified by published ads.txt files. Publishers that use ads.txt are protected against unauthorized inventory being sold in our auctions. Read the announcement › Programmatic Guaranteed with custom creatives delivers scale for Vox Media Custom ad formats offer publishers an opportunity to differentiate their product offering and increase the value of their content, but they've traditionally been bought through traditional tag-based deals, making them difficult to scale. Learn how partner Vox Media is leveraging Programmatic Guaranteed with Custom Creatives to streamline the planning and execution of their custom ad campaigns and why they believe programmatic will only unlock more capabilities for their advertisers. Read the article › Boost your page speed and bottom line with AMP Speed equals revenue, especially on mobile. In fact, studies have shown even a 100 millisecond delay in page load time correlates with lower conversion rates. To better understand the business impact AMP provides mobile sites, Google commissioned Forrester Consulting to conduct a Total Economic Impact™ study across publishers and e-commerce websites using AMP. Read the full study › Check out this Google Trend to get a sneak peek at popular apparel, electronics, and beauty searches that are trending ahead of the holidays. Until next time, Your friends at Google Received this email from a friend? Subscribe now. © 2017 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to rkremer111.djfunky1@blogger.com because you have indicated that you are willing to receive occasional communications or newsletters from Google Publisher Connection. If you do not wish to receive such emails in the future, unsubscribe or update your preferences.