Alertbox: Imagery in Email Newsletters | Avoid Leading Questions in User Research

New Articles Imagery in Newsletters: Make Your Marketing Emails Visual But Don’t Sacrifice Usability Newsletter recipients expect high-quality images, but excessive focus on graphic design can result in emails that are illegible, unusable, and can’t deliver on business goals. (7 min. to read) Avoid Leading Questions to Get Better Insights from Participants In user research, the facilitator's choice of words can affect the participants' feedback or behavior. (4 min. to read) New Video Eyetracking Shows How Task Scenarios Influence Where People Look Task scenarios are core to usability studies. The way researchers write tasks can bias usability results by influencing where people focus their attention. (2 min. video) UX Conference Singapore: January 29 – February 2, 2018 Los Angeles: February 25 – March 2 London: March 17–23 Washington, DC: April 14–20 Chicago: April 28 – May 4 NEW Full event program describing all full-day UX training courses. Copyright © 2017 Nielsen Norman Group, All rights reserved. You're receiving this newsletter because you subscribed at http://www.nngroup.com/articles/subscribe/ Our mailing address is: Nielsen Norman Group 48105 Warm Springs Blvd. Fremont, CA 94539-7498, USA Add us to your address book Is this email not displaying correctly? View it in your browser. unsubscribe from this list | change your subscription email address