Rudy, see how the Canadian consumer has changed

As we close out Canada's 150, there's no better time to reflect on what we've learned about Canadians this year.

You can also view this email as a webpage     Understanding today's Canadian consumer     As we close out Canada's 150, there's no better time to reflect on what we've learned about Canadians this year. We've captured the latest Canadian consumer insights about how they're changing, what they're searching for, and what's getting them excited about the future.     Canadians are making decisions faster than ever before   Your audience expects to be able to act on their decisions instantly. Search interest in "open now" has more than tripled in the past two years. In addition, mobile searches related to "same day shipping" have grown 160% since 2015. Ultimately, that means Canadian marketers need to focus on delivering incredible mobile experiences. Fast and frictionless is now a must and basics like load time can make or break you.     Canadians are research obsessed—no matter the product   Thanks to mobile, we have unfettered access to information at our fingertips at all times. At Google, we see this clearly in search data. Over the past two years, Canadian mobile searches for "best" grew over 66%. We're all becoming research-obsessed with all types of products. Today's consumer defines what's high versus low consideration for herself, so marketers across categories have the chance to influence these curious and investigative shoppers.     Canadians are ready to chat with digital assistants   Canadian consumers are very interested in speaking instead of typing to get things done on their phones. In fact, 73% of Canadian consumers would like to be able to complete tasks by speaking to a digital assistant. Conversational searches like, "what's the weather today" are also on the rise—up 89% since 2015. In addition, 53% of smartphone owners are interested in the ability to pay with their mobile devices. So marketers will need to consider how the use of mobile devices as assistants will change what consumers will demand from their experiences.     Think with Google has the tools to help you find more insights   Nestled around Canada's serene lakes, snow-capped mountain tops, and multicultural cities are more than 35M notoriously friendly people. Tools like Google Trends and Consumer Barometer can help marketers better understand the country's diverse local audiences and find new ways to reach, engage, and connect with today's Canadian consumers.   Follow Think with Google Join the conversation about insights from Think with Google Received this e-mail from a friend? Subscribe here We want to know what you think Take our quick survey about this email This email was sent to rkremer111.djfunky1@blogger.com because you signed up for the latest from Think with Google Canada. If you don't want to receive this newsletter in the future, please unsubscribe or update your preferences. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 www.google.com