Wednesday, December 13, 2017

Facebook Organic Reach is Dying: How to Prepare

Facebook Organic Reach is Dying: How to Prepare
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December 13 — Issue #2551
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Facebook Organic Reach is Dying: How to Prepare
A SPN Exclusive Article by Julia McCoy (c) 2017
Facebook's organic reach is basically on life-support.

In short, get ready to visit the grave very soon. RIP, non-paid Facebook Page posts.

Here's the eye-opening state of things:

In the last five years, organic reach on Facebook has fallen nearly 14 percent, as HubSpot estimates. That doesn't seem like a big number, but that dive took us from 16 percent organic reach down to a minuscule two percent.
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Two percent. Two. Percent.

This means those Facebook posts you don't pay for, the ones you create to share your content, aren't getting seen. Instead, they're getting buried.

And, from 2016 – 2017, organic reach continued to fall… and fall… and fall.

BuzzSumo looked at more than 880 million Facebook posts from businesses and brands and analyzed their engagement.
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