"Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There's no safe haven. . ." – Mike Moran, social media marketing consultant and president of Mike Moran Group, LLC No matter how long you've been doing SEO or paid search advertising, one of the most significant hurdles is establishing effective keywords that drive clicks, sales and high rankings.
If your business fails to select the right keywords, chances are that you won't have a business for very long.
While identifying the right keywords can be a challenging and time-consuming endeavor, there is a bit of a work around to help circumvent the process: Get inspired by your competitors.
What many business owners fail to realize is that your competition can be one of your greatest resources. |
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