With a million minutes of video uploaded to the Internet every minute (by 2021, according to Cisco), video content is obviously important. It's also easy to get your video lost amongst the massive amount of content that is being produced. A quarter of people on Facebook watch a video every day - that's 500 million people. Within four years, video will account for 80 percent of all consumer Internet traffic, although part of that is due to the large file size and the demand for higher resolution. Thirteen percent of all video traffic will be live streaming video.
A large proportion of that will be for services like Netflix, but it's also due to the rise of services like Facebook Live, which allow people to stream videos easily to a large audience. It's rise in popularity and how useful it is means that Facebook Live should be used by businesses of all sizes. |
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