Hey Rudy, should you wear a suit to meet a baby?

The Try Guys have so many questions about Ned's newborn

Here's what everyone's watching on YouTube this week.   Should they stop calling the baby 'it'? The Try Guys meet Ned's newborn! 4,229,305 views What's that sound? It's just your brain playing tricks on you 1,421,764 views   You'll "flip" when you see Disney Imagineering's robot stunt doubles! 1,661,132 views Confused by all those complicated stock market terms? Casually Explained has you covered 887,612 views   Is The Star-Spangled Banner awesome, or should we pick another national anthem? 903,325 views Ads That...Are Oddly Satisfying Curated by Deb Crandall, Associate Director of Marketing The Clorox Company Curling up with a good book to relax seems like a thing of the past. These days, Millennials are curling up with their cell phones and watching "Oddly Satisfying" content on YouTube to unwind. From perfectly frosting a cake to mixing paint colors, things getting physically organized is visually appealing and provides satisfaction to a generation of viewers overwhelmed by daily mental challenges, as the folks at View in 2 explained. At Clorox, we tapped into this trend to showcase the power and ease of our cleaning products. Other brands have also provided soothing ad experiences via sensorial videos and mesmerizing product shots. Here are some examples that I found especially oddly satisfying.   YouTube Ads Leaderboard: The Best of June   The carefree days of summer usher in ads that focus on having fun. Gaming ads show up several times on the June Ads Leaderboard, with a tennis match between Nintendo's Mario and Rafael Nadal as well as Fortnite on the Switch. GEICO taps into the FIFA World Cup buzz by poking fun at those long goal-celebrating slides, while Apple showcases some gorgeous soccer shots on the iPhone X, and Gatorade animates the story of how Messi achieved superstardom. The Las Vegas Convention & Tourism Authority makes its first appearance on the Ads Leaderboard with a spot that features all of the fun–and possibilities–that the city offers. Check out these top 10 ads, and see why viewers can't get enough of them. 0 views View in 2: On The Ground at VidCon 2018 The View in 2 team traveled to VidCon 2018 to collect fresh insights from YouTube creators, fans and industry leaders. The most powerful thing that struck them is how much fans love their favorite creators, so the team gathered important tips on how brands can similarly cultivate affection. Creative partners also taught them about the full range of skills it takes to succeed on YouTube—from production to social media and advertising. View in 2 dug into how brands can benefit from developing deeper creative partnerships. Finally, the team explored how YouTube has become a popular educational tool. Brands' audiences are looking for answers, and creative partners are coming up with inventive ways to deliver them.   One last thing: Box forts, the throwback trend   Remember those awesome box forts you built as a kid? Today, they're featured in thousands of YouTube videos! Just like fidget spinners and DIY slime videos, family-friendly box fort content has become a watchtime goldmine. Some of the most popular videos feature creators building box fort escape rooms, designing 24-hour challenges and even creating versions for dolls. One of YouTube's biggest box fort stars is Papa Jake, who shows off his creations to nearly five million subscribers. He has even started selling box fort kits! What does this mean for brands? In addition to their entertainment value online, box forts are something that families can enjoy creating together offline. By leaning into similar DIY video trends, brands can encourage consumers to engage with your product or service offline. For example, Nintendo created videos about Nintendo Labo, DIY cardboard construction kits that interact with its console, Switch. 646,439 views Did someone forward this newsletter to you? Want to see it again next week? Subscribe to Re:View Let's keep things social.   © 2018 YouTube LLC 901 Cherry Ave, San Bruno, CA 94066   This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may unsubscribe or manage your preferences.