YouTube is about opportunity for me. The opportunity for the viewer to be inspired by content spanning many genres and created by an incredible diversity of people. And the opportunity for creators to turn passions into money so they can fund their content. About three years ago, I stumbled on Sailing La Vagabonde (SLV), the channel of two young Aussies following their dream and boldly sailing around the world, with their 400k+ subscribers. It has certainly inspired my wife and me to sail more. Some of SLV's subscribers have even made contributions to improve the channel's production with steady-cams and drones, but crucially, the hosts continue to display their authentic selves.
What makes this channel particularly interesting (and this is where personal and professional interests intersect), is after the pair struck a deal with French catamaran builder, Outremer, SLV became a fascinating case study in high-end product placement. So now, the boat is just as much the star, and aspiring yacht owners can get a weekly view into the benefits of a multihull. This proves that great content can offer huge opportunity to the three key stakeholders—the audience, creator and funding party. A true win/win/win.
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