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The latest Canadian data, insights, and inspiration from Think with Google

View our web version if this email isn't displaying well. December Newsletter Your monthly roundup of the latest Canadian data, insights, and inspiration for marketers.

YouTube Canada's 2017 Ads Leaderboard

Video Think with Canada's Agencies: MaryBeth Barbour and Steve Levy   Ipsos Canada's Senior Vice President and Chief Operating Officer sit down to discuss the power of research and data, YouTube's influence in Canada, and how celebrity has evolved in the digital age.   Watch their Q&A.

Search Be the adviser Canadian consumers are searching for   In the past two years, mobile searches for reviews have grown over 120%. Mobile technology has given consumers the power to decide high vs. low consideration purchases for themselves. That means every brand has the opportunity to nurture potential customers by showing up with the right advice whenever and wherever people need it.   Learn how your brand can be there.

Mobile Why expectations for "right now" are on the rise in Canada   More than half of all mobile site visits are abandoned if they take longer than three seconds to load. And Canadian consumers' search interest in "open now" has more than tripled since 2015. It's time for marketers to commit to creating the frictionless "right here, right now" experience that today's consumers expect.   Read how the need for speed is growing.

Data & Measurement Adopt new data strategies for better marketing   Keeping up with rapidly evolving consumer behaviours requires a true respect for the value of data. Leading marketers are 56% more likely to strongly agree that decisions backed by data are superior to those based on gut instinct and experience.   Learn more about adapting your plan of action.

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