"You can't just 'SEO' your website and be done. It's a forever moving goal post."
- Stoney deGeyter, founder and CEO of Pole Position Marketing
Search engine optimization, at its core, is the process of optimizing webpages and content offerings to make it easily accessible for search engines and its users, in accordance with predetermined ranking factors. To implement successful alterations, webmasters enact specific changes to individual pages or to content management systems. These alterations target areas of the site like URL structures, headings, various tags, and keyword density. The goal is to improve the relevance of each page for a set of words or phrases.
The process of achieving successful, large-scale SEO changes for a sizable website isn't that much different than working with smaller destinations. The idea is the same: Update the backend to reflect current best practices, create unique and relevant content, and engender a better overall user experience. |
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