Deck the halls and start promoting.
It's not just retailers that pull out Christmas decorations in December (or even before). It's literally everybody. And even if your decorations are only virtual, it doesn't mean they should be less fabulous. Or less profitable (although your profit may not come right away – see below). I don't know how you're spending these days, but at my firm we are extra busy putting the final touches for our clients' social media campaigns, promotions and messages for the winter holidays. My staff is a bit overwhelmed, but also very excited.
A luxury car dealership in California, a high-end beauty clinic in Toronto, a couple of software companies – these are just a few of the clients we had to come up with jolly holiday ideas for. So boredom wasn't one of our problems. But we were creatively challenged. Aside from spreading the traditional cheer, we had to find ways to make every tweet, Facebook post or Instagram photo mean something business-wise, too. |
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