For a winning sports marketing campaign, think of players as people first

For sports fans, 2018 will be one for the history books. The Winter Olympics have just finished and another quadrennial moment—the World Cup—is fast approaching. With other annual events like March Madness, the Stanley Cup Finals, and the World Series coming up, there's something for just about everyone.

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For a winning sports marketing campaign, think of players as people first or sports fans, 2018 will be one for the history books. The Winter Olympics have just finished and another quadrennial moment—the World Cup—is fast approaching. With other annual events like March Madness, the Stanley Cup Finals, and the World Series coming up, there's something for just about everyone. Read More

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