Wednesday, March 21, 2018

Hey Rudy, is your brand taking action to promote diversity?

Global brands push for equal representation
 

Here's what everyone's watching on YouTube this week.

 
Camila Cabello reacts to her fans' covers on YouTube and they will "Never Be the Same"

1,723,219 views

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Ads That...Represent

Curated by Jennifer Chen
Senior Manager, Global Brand Marketing, Barbie
Ads That...Represent Curated by Jennifer Chen | Senior Global Brand Marketing Manager, Barbie
Ads That...Represent Curated by Jennifer Chen | Senior Manager of Global Brand Marketing, Barbie

At Barbie, we're passionate about girl empowerment and the power of play. In time for International Women's Day, we honored 17 past and present female role models from around the world with new dolls created in their likenesses. By celebrating these women's breakthrough achievements, we want to prove to girls that "you can be anything." Beyond highlighting an array of professions, we also chose to showcase women of different ethnicities because it's so impactful for girls to see themselves represented and realize that they too can accomplish just as much. As an Asian woman working on an iconic, American-born brand, I'm personally excited to see many global brands embracing diversity with powerful content, thereby pushing for equal representation and inclusion as the norm. From adidas to Kraft, here are some of my favorite ads that represent.

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The first viral beauty challenge of 2018 is here

 
The first viral beauty challenge of 2018 is here

Have you ever attempted a smokey eye tutorial and wound up looking like a raccoon? If so, this viral challenge might be for you. Earlier this year, beauty guru Thomas Halbert attempted to follow a Jeffree Star makeup tutorial as he provided his own deadpan commentary over Star's complicated instructions. Since then, we've seen thousands of "I Tried Following ___'s Makeup Tutorial" videos from creators both within and outside the beauty community. Lifestyle vloggers and comedians have become involved by poking fun at ridiculously complicated "everyday makeup looks." Millions of views later, the "I Tried Following" challenge has established itself as the first big viral beauty challenge of 2018.

What does this mean for brands? Remember that fans love to watch people learning (struggling!) how to do new things. That authentic quality is what makes these videos so awesome. Do you have a product or service you could challenge fans to try? 

1,602,426 views

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