Why your sports marketing plans should be about more than the sports you see on TV

Chances are if you're building a sports marketing plan, you're focused on the big four: football, basketball, baseball, or hockey. But those sports don't reach every sports fan.

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Why your sports marketing plans should be about more than the sports you see on TV hances are if you're building a sports marketing plan, you're focused on the big four: football, basketball, baseball, or hockey. But those sports don't reach every sports fan. "Lifestyle" sports—like handball and roller derby—are growing in popularity and flourishing online since they aren't televised. Case in point: freestyle scootering, which has more than tripled in watch time on YouTube in the past year—faster than any of the four major sports. Read More

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