4 things brands are doing to win in the new video landscape

According to Nielsen, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old over the past five years.

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4 things brands are doing to win in the new video landscape ccording to Nielsen, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old over the past five years. Meanwhile, streaming video is on the rise. In 2017, 59% of American households had a streaming video subscription, compared to just 38% in 2014. And we're no longer limited by screens, either. Luckily, advances in advertising technology are improving marketers' ability to create cross-screen, cross-channel campaigns. Brands can use this technology to create more effective, data-driven creative, and targeting strategies at scale. Read More

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