Marketing can be a complicated beast.
It's a beast that is constantly evolving, forcing savvy marketers to keep up with the latest trends and technologies.
And while every marketer has a view about the most effective methodologies, software and evaluation methods, there's one thing we pretty much all agree on – the value of great content. Content marketing will remain a marketer's core weapon in 2018 but the quality of your content will determine whether it stands out among the 200 million+ pieces of online content that are created every 60 seconds.
Here are our top 10 tips for creating better content this year.
1. Get the Right Writer
It's vitally important to choose a writer that understands the topics relevant to your industry.
You may prefer a writer with specific experience writing for businesses like yours, or you could choose a generalist writer who has a strong portfolio writing for a variety of niche areas. |
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