For me, YouTube equals entertainment — whether that's comedy, inspirational stories, or keeping up with pop culture. I love that YouTube supports a diverse range of YouTubers, and I tend to watch channels with multicultural creators, such as Pero Like or Mitu. Plus, I enjoy creating my own content (like many of my fellow millennials) and even have my own YouTube channel featuring videos based on my life. I believe that everyone has a story to tell. And now, it's easier for people to tell it, watch it, share it and then watch it again.
It's no surprise that 63% of YouTube millennials go to YouTube to be entertained (Google / Ipsos Connect, September 2016). We'll continue to invite friends from the advertising community to guest curate YouTube Picks. Read more about what millennials are watching here.
No comments:
Post a Comment