"Your brand is what people say about you when you're not in the room."
- Jeff Bezos, founder and CEO of Amazon.com
Do you want to know the single most important element to your marketing strategy? It is social proof: You have to get people saying awesome things about your company. As it stands, 91 percent of all consumers read online reviews prior to making a purchase. The bottom line is that if your business has poor reviews (or only a few), you can pretty much guarantee that your company will be negatively impacted by its lack of social proof.
For many small business owners, demystifying the process of amassing a bundle of happy reviews feels like a Herculean task.
I promise it's not as difficult or mysterious as it sounds. To help you accomplish this goal, this article lays out the two most important factors in boosting your online ratings. |
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