Wednesday, October 18, 2017

How Hyundai changed course to improve the customer journey

How Hyundai changed course to improve the customer journey

A consumer's purchase journey no longer starts when they walk through the door, it's instantaneous. To drive growth today, brands must look at the shopping experience as a whole—not as a series of online and offline interactions. For Hyundai, that meant tailoring its strategy across the entire customer journey: from buyers' initial search to test-drive to purchase.
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