How mobile is reshaping the B2B landscape for growth

There's a new generation of B2B buyers out there. In the past, companies relied on personal relationships to build their brand. B2B customers today do not expect to interact with a salesperson until it's time to close the deal. More importantly, they expect the same digital experiences and features that they encounter as consumers, and hold brands accountable to frictionless mobile experiences regardless of their industry.

You can also view this email as a webpage. Just Published Featured from Mobile How mobile is reshaping the B2B landscape for growth There's a new generation of B2B buyers out there. In the past, companies relied on personal relationships to build their brand. B2B customers today do not expect to interact with a salesperson until it's time to close the deal. More importantly, they expect the same digital experiences and features that they encounter as consumers, and hold brands accountable to frictionless mobile experiences regardless of their industry. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Mobile content alerts, brought to you by Think with Google. If you don't want to receive an email for Mobile content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -