"We need to stop interrupting what people are interested in and be what people are interested in."
– Craig Davis, co-founder and CMO of Sendle.com.
Small business owners have a variety of marketing tools and tactics at their disposal. Two of the most powerful options are content and social media. In the social realm, Facebook is the obvious frontrunner with more than 1.3 billion daily active users.
As far as content is concerned, nothing comes close to competing with video anymore. While blogs, infographics and other content formats still have their place in the ecosystem, today's consumers crave video content and engage with it at insane rates.
This means that platforms like Facebook Live can be potential engagement juggernauts for business owners.
Since its release in April of 2015, Facebook Live has exploded in growth, with search popularity skyrocketing by an astonishing 330 percent. |
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