If you're in marketing, then you already know SEO can get quite murky. Things can change overnight, with no warning. And, sometimes, these changes mean you have to go back to basics, change, delete, re-write and so on. The latest Google update, Hawk, affected local businesses. But no one can say what the next one will bring. However, there are some evergreen tactics you can apply to your website or blog to boost your domain authority and improve your rankings. The 10 tips below are part of the strategy my team and I use for our clients.
10 SEO tips that you can start implementing right now
Don't worry; you don't have to be a programmer to get these done. You just have to have a knack for marketing and writing and a strong understanding of your buyer persona.
1. Avoid "#" in your URLs
This one is pretty straightforward. If you have this symbol in your URLs, delete it. Googlebot doesn't support index URLs that contain "#". |
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