The opening sentence has plagued all kinds of writers for centuries.
Letters, novels, pitches, marketing e-mails, and more – all need a solid opener that makes the audience not only lean in, but intrigues enough to keep them reading. The opening line could mean the difference between continuing to read, or stopping cold.
It could help the book get more readers, the pitch get accepted, and the e-mail get attention – and subsequently, ROI and sales.
For e-mail in particular, the opening line is one of the most important pieces.
Why Does Good E-mail Depend So Much on the Opening Line?
E-mail is a powerful form of communication. It's a direct connection with a person – far more direct, private, and personal than social media. |
No comments:
Post a Comment