"Is a domain a commodity? An investment? A safe haven? Real estate? Yes, and much more. It is the most portable asset the world has ever known. But bigger than all that is that a great domain name is an equalizer." – Rick Schwartz, American domain name entrepreneur When starting a new business, its name lies at the core of your potential success. Not merely because this is the foundation on which your brand is built and what will help to lure consumers - what makes a good business name so critical in today's day and age is snagging a suitable domain.
Selecting a name for your business and grabbing the right domain are one in the same in the digital age. You need to be sure that the URL you land is one that will help make your brand, not break it.
Your business domain is a key element of your website because it serves several functions: |
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