Tuesday, October 31, 2017

Don't settle for the best customer experience in your industry, deliver the best one—period

Don't settle for the best customer experience in your industry, deliver the best one—period
In an environment of rapidly changing customer expectations, if your team isn't testing and learning daily to improve the customer experience, then you're likely already behind. Change is no longer happening over months or even years—it's happening now. Customers expect to be "wowed" from the moment they start shopping on their mobile device to when they step foot in your stores. The auto industry, like most other verticals, has seen a drastic change in shopper behavior.
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