When you speak of landing page optimization, you generally refer to getting more conversions through it. And that's perfectly understandable. After all, this is what a landing page should do – convert readers into paying customers. Plus, since most landing pages are part of sales funnels that usually start with PPC ads, why bother with SEO? Well, does more targeted traffic mean anything to you?
If so, keep reading.
At the digital marketing agency I run, a lot of the copywriting we do is for clients who want a high conversion rate for their landing pages. But we also ask them about SEO before getting to work. Most of them are surprised at first, but it doesn't take them long to realize the benefits of the "double" optimization.
However, they all have the same concern: "can you do both?" In other words, won't SEO hurt the flow of the landing page? |
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