"Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change." Jill Whalen, Transformational Consultant at whatdidyoudowithjill.com SEO strategies are constantly influx. This is the very nature of the practice; perpetual evolution.
In 2016, webmasters had to be in flow with updates like Penguin 4.0 while the Possum algorithm update shook up local search results.
Because of SEO's dynamic and uncertain nature, business owners need to regularly brush up on the discipline's latest best practices and most important ranking factors.
To help keep you up-to-date, here are the three most important ranking factors for your business to be focusing on right now. |
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