The future of content marketing is on a lot of people's minds.
Right now, we're in a period of major flux. Technology shifts, like text search to voice search and desktop to mobile, have a lot to do with it.
The thing is, these shifts are just now gaining momentum. HubSpot Research did a survey of global Internet users, and the results underline changing user habits. In particular, they note that, soon, mobile-first users will come of age. Voice search will increase. Artificial Intelligence will start handling customer interactions on the front lines.
These changes must be reflected in content marketing. You have to stay ahead of the curve to keep up.
With that in mind, here are some more notable predictions. These are already influencing the way brands are approaching their content creation.
Follow my lead as we gaze into a crystal ball… |
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