Wednesday, November 29, 2017

Hey Rudy, this music video has earned more than 30 million views!

Rare studio session w/ Bon Iver
 

Here's what everyone's watching on YouTube.

 
"I'd never even heard about her, or watched Suits..." Prince Harry and Meghan Markle discuss their engagement

421,701 views

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YouTube Picks by a Live Music Enthusiast

Curated by Colleen DeCourcy
Chief Creative Officer, Wieden + Kennedy
YouTube Picks by a Live Music Enthusiast

Like some people go to the Brooklyn Flea on Saturdays, I tend to wake up, crack open my big old laptop, place it—warm through the sheets—on my belly, and go down the musical rabbit hole of search and discovery. Usually, I start with a song I can't get out of my mind. Live performances are my collectibles, and one of my favorites is Justin Vernon and Sean Carey of Bon Iver performing Bonnie Raitt's I Can't Make You Love Me. Tiny Desk Concerts are a treasure trove of great stuff as well, but today, I'll recommend Courtney Barnett— a funny, deadpan, vicious without being angry, and unabashedly gay talent in a business that doesn't make it easy. There's something very intimate about YouTube; it suits the weird melange of memory and vulnerability that live/not-filmed-for-television video usually contains.

Colleen isn't the only music addict on YouTube. According to Ipsos, 99% of Americans who watch music on YouTube go to YouTube for one music video and end up watching many more back-to-back. (Ipsos, study fielded between April 27 and May 5, 2017).

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View in 2: Videocracy

 
View in 2: Videocracy

Views, likes and shares are all great for helping YouTube creators know what's resonating with their fans, but actively engaging their audience is also key. We call YouTube a "Videocracy" because viewers are always telling us what they want. Today's top brands and creators are listening to their audiences, and also rewarding them for their valuable contributions with schwag and other perks. We explore Videocracy in this week's View in 2 episode.

0 views

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One last thing: Here they go again!

 
One last thing: Here they go again!

The band OK Go is known for legendary music videos, and Obsession definitely takes it to the next level. The quirky band pairs up with paper company Double A to use 567 printers, stop-motion imagery, and a lot of colorful paper to create a digital masterpiece that has reached over 7 million views in under a week. OK Go watch!

7,126,933 views

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