Why brands should take a stand in their ads: 3 perspectives, 1 campaign

What happens when brands take a stand on social and cultural issues? Often, customers sit up and pay attention.

What happens when brands take a stand on social and cultural issues? Often, customers sit up and pay attention. On YouTube, for example, cause-related ads have more views and higher engagement rates. But wading into controversial topics is tough. When it goes wrong, companies risk coming off as opportunistic and out of touch.

You can also view this email as a webpage. Just Published Featured from Video Why brands should take a stand in their ads: 3 perspectives, 1 campaign What happens when brands take a stand on social and cultural issues? Often, customers sit up and pay attention. On YouTube, for example, cause-related ads have more views and higher engagement rates. But wading into controversial topics is tough. When it goes wrong, companies risk coming off as opportunistic and out of touch. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Video content alerts, brought to you by Think with Google. If you don't want to receive an email for Video content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -