Wednesday, November 8, 2017

4 tips for successful brand collaborations with YouTube creators

4 tips for successful brand collaborations with YouTube creators
Influencer marketing gets a lot of hype these days. With tuned-in audiences in the millions and passionate communities hungry for content, YouTube creators are attractive potential partners for brands. But effective influencer marketing requires a different approach than traditional celebrity promotions, both in how you create the work and in how you measure its success.
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