We've been waiting for this for quite a while, haven't we? That moment when we can say that we know for sure what Google bots like about our website and what they don't like.
Well, the following metrics aren't exactly coming from Google, but close enough. The Moz experts think they have unveiled the mystery. If you have anything to do with SEO, you already know that the closest you can get to Google is Moz. This edition of Whiteboard Friday was filled with epiphanies and confirmations of things I already suspected. So I decided to resume it for you. Here it is:
Top 4 metrics you should care about (because Google does!)
The Moz experts assume that the organic ranking metrics are somewhat similar to the AdWords quality score, the algorithm that Google uses to rank ads and determine costs. Of course, the organic ranking algorithm itself has to be quite sophisticated, but I think the simplifications below can help a lot of businesses and SEO writers. |
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