When you think about increasing the profitability of your website, driving more traffic is usually the first thing that comes to mind.
However, this isn't the only solution.
Instead of spending countless hours attracting new visitors, you can achieve better results by improving the conversion rate of your existing visitors. This can be achieved by making some significant tweaks to your landing page. When you consider that conversion rates typically range from one to three percent, there's usually a lot of room for improvement.
Like most marketers, I've made every mistake in the book when it comes to landing page design. Mistakes are OK, as long as you learn from them and move forward.
If you think you're making one of the following mistakes, be sure to create new landing page variants and test them against the control version. |
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