How Nestlé Waters reclaimed the customer relationship

Nestlé Waters products have been around for over 100 years. But what consumers want has changed dramatically thanks to the devices in their pockets.

Nestlé Waters products have been around for over 100 years. But what consumers want has changed dramatically thanks to the devices in their pockets. Consumers now research even the smallest daily decisions. Some research a bottle of water as deeply as they research an expensive bottle of wine. So how did a CPG brand, which didn't own the end-to-end relationship with its customers, create a personalized experience that helps them? North America Executive VP and CMO Antonio Sciuto explains.

You can also view this email as a webpage. Just Published Featured from Search How Nestlé Waters reclaimed the customer relationship Nestlé Waters products have been around for over 100 years. But what consumers want has changed dramatically thanks to the devices in their pockets. Consumers now research even the smallest daily decisions. Some research a bottle of water as deeply as they research an expensive bottle of wine. So how did a CPG brand, which didn't own the end-to-end relationship with its customers, create a personalized experience that helps them? North America Executive VP and CMO Antonio Sciuto explains. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Search content alerts, brought to you by Think with Google. If you don't want to receive an email for Search content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -